DTH players have always been at loggers heads be it content tie ups or now product features. Another feature which has been launched by Tata Sky is the TVoD i.e. True Video-on-Demand service which enables all Tata Sky+ subscribers access content across genres including movies, documentaries and sitcoms in the comfort of their homes.
All in all this is going to increase the interactivity and usage of TV as on demand means convenience and that is only going to increase TV consumption time by users.